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Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy Isabella De Stefano-Valeria Guerrisi-Michela Addis
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Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy
Isabella De Stefano-Valeria Guerrisi-Michela Addis
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
96 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2024 |
| ISBN13 | 9781032403700 |
| Editores | Taylor & Francis Ltd |
| Páginas | 96 |
| Dimensiones | 216 × 138 × 9 mm · 160 g |
| Lengua | Inglés |
| Editor | Addis, Michela (University of Rome, Italy) |
| Editor | De Stefano, Isabella |
| Editor | Guerrisi, Valeria |
