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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
248 pages, 18 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de marzo de 2024 |
| ISBN13 | 9781032412214 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 150 × 220 × 20 mm · 680 g |
| Lengua | Inglés |
| Editor | Abdul Rahman, Nor Aida (Universiti Kuala Lumpur, Malaysia) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
| Editor | Gupta, Suraksha (Newcastle University, UK) |
| Editor | Melewar, T.C. (Middlesex University London, UK) |
