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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing Nor Aida Abdul Rahman
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing
Nor Aida Abdul Rahman
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de julio de 2025 |
| ISBN13 | 9781032412238 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 150 × 220 × 10 mm · 360 g |
| Lengua | Inglés |
| Editor | Abdul Rahman, Nor Aida (Universiti Kuala Lumpur, Malaysia) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
| Editor | Gupta, Suraksha (Newcastle University, UK) |
| Editor | Melewar, T.C. (Middlesex University London, UK) |
