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Relationship Marketing in Franchising and Retailing Lorelle Frazer-Scott Weaven-Park Thaichon
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Relationship Marketing in Franchising and Retailing
Lorelle Frazer-Scott Weaven-Park Thaichon
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
126 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2023 |
| ISBN13 | 9781032427980 |
| Editores | Taylor & Francis Ltd |
| Páginas | 130 |
| Dimensiones | 285 × 179 × 16 mm · 384 g |
| Lengua | Inglés |
| Editor | Frazer, Lorelle (University of Sunshine Coast, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
| Editor | Weaven, Scott (Griffith University, Australia) |
