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Relationship Marketing in Franchising and Retailing
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Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
130 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de octubre de 2024 |
| ISBN13 | 9781032427997 |
| Editores | Taylor & Francis Ltd |
| Páginas | 130 |
| Dimensiones | 150 × 220 × 10 mm · 260 g |
| Lengua | Inglés |
| Editor | Frazer, Lorelle (University of Sunshine Coast, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
| Editor | Weaven, Scott (Griffith University, Australia) |
