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Digital and Social Media Marketing: A Results-Driven Approach Aleksej Heinze-Gordon Fletcher-Ana Cruz-Alex Fento 3.º edición
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Digital and Social Media Marketing: A Results-Driven Approach
Aleksej Heinze-Gordon Fletcher-Ana Cruz-Alex Fento
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.
432 pages, 46 Tables, color; 115 Line drawings, color; 18 Halftones, color; 133 Illustrations, color
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de agosto de 2024 |
| ISBN13 | 9781032437590 |
| Editores | Taylor & Francis Ltd |
| Páginas | 362 |
| Dimensiones | 234 × 154 × 21 mm · 596 g |
| Lengua | Inglés |
| Editor | Cruz, Ana (City College, University of Sheffield, Greece) |
| Editor | Fenton, Alex (University of Chester, UK) |
| Editor | Fletcher, Gordon (University of Salford, UK) |
| Editor | Heinze, Aleksej (KEDGE Business School, France) |
