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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project Christophe Midler
Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Christophe Midler
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-le
178 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de enero de 2023 |
| ISBN13 | 9781032476827 |
| Editores | Taylor & Francis Ltd |
| Páginas | 178 |
| Dimensiones | 150 × 220 × 10 mm · 317 g |
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