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Financial Services Marketing: A Guide to Principles and Practice Ennew, Christine (Nottingham Business School, UK) 4.º edición
Financial Services Marketing: A Guide to Principles and Practice
Ennew, Christine (Nottingham Business School, UK)
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
626 pages, 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrati
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de octubre de 2024 |
| ISBN13 | 9781032504643 |
| Editores | Taylor & Francis Ltd |
| Páginas | 662 |
| Dimensiones | 175 × 245 × 34 mm · 1,31 kg |
| Lengua | Inglés |