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Firm Internationalization: Intangible Resources and Development - Routledge Frontiers in the Development of International Business, Management and Marketing
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Firm Internationalization: Intangible Resources and Development - Routledge Frontiers in the Development of International Business, Management and Marketing
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
296 pages, 37 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2023 |
| ISBN13 | 9781032534381 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 243 × 159 × 23 mm · 548 g |
| Lengua | Inglés |
| Editor | Marcon, Christian |
| Editor | Nivoix, Sophie |
