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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing
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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives - Routledge Studies in Marketing
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 2025 |
| ISBN13 | 9781032537900 |
| Editores | Taylor & Francis Ltd |
| Páginas | 270 |
| Dimensiones | 150 × 220 × 10 mm · 520 g |
| Lengua | Inglés |
| Editor | Grudecka, Anna (SGH Warsaw School of Economics, Poland.) |
| Editor | Witek-Hajduk, Marzanna K. (SGH Warsaw School of Economics, Poland) |
