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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations John Doorley 5.º edición
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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
John Doorley
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
360 pages, 9 Tables, black and white; 15 Line drawings, black and white; 6 Halftones, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de abril de 2025 |
| ISBN13 | 9781032577982 |
| Editores | Taylor & Francis Ltd |
| Páginas | 410 |
| Dimensiones | 254 × 179 × 29 mm · 806 g |
| Lengua | Inglés |
