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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series Ho Keat Leng-James J. Zhang
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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series
Ho Keat Leng-James J. Zhang
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
350 pages, 35 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de diciembre de 2023 |
| ISBN13 | 9781032603902 |
| Editores | Taylor & Francis Ltd |
| Páginas | 317 |
| Dimensiones | 150 × 220 × 20 mm · 580 g |
| Lengua | Inglés |
| Editor | Leng, Ho Keat (Nanyang Technological University, Singapore) |
| Editor | Zhang, James J. (University of Georgia, USA) |
