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Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion - Routledge Studies in the Fashion Industry Singh, Satyendra (University of Winnipeg, Canada)
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Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion - Routledge Studies in the Fashion Industry
Singh, Satyendra (University of Winnipeg, Canada)
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de agosto de 2025 |
| ISBN13 | 9781032616711 |
| Editores | Taylor & Francis Ltd |
| Páginas | 90 |
| Dimensiones | 148 × 223 × 12 mm · 254 g |
| Lengua | Inglés |
