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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good Saloni Firasta-Vastani
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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de junio de 2026 |
| ISBN13 | 9781032634814 |
| Editores | Taylor & Francis Ltd |
| Páginas | 160 |
| Dimensiones | 150 × 220 × 10 mm · 330 g |
