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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands Angeline Close Scheinbaum
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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
Angeline Close Scheinbaum
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
288 pages, 13 Tables, black and white; 19 Line drawings, black and white; 9 Halftones, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2024 |
| ISBN13 | 9781032670492 |
| Editores | Taylor & Francis Ltd |
| Páginas | 228 |
| Dimensiones | 246 × 175 × 16 mm · 356 g |
| Lengua | Inglés |
| Editor | Scheinbaum, Angeline Close (The University of Texas at Austin, USA) |
