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Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research
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Digital Public Relations and Marketing Communication Trends in Africa - Routledge New Directions in PR & Communication Research
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
224 pages, 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de junio de 2024 |
| ISBN13 | 9781032689616 |
| Editores | Taylor & Francis Ltd |
| Páginas | 214 |
| Dimensiones | 150 × 220 × 20 mm · 570 g |
| Lengua | Inglés |
| Editor | Njathi, Anne W. |
| Editor | Watkins, Brandi |
