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Place Marketing and Temporality - Routledge Focus on Business and Management Gary Warnaby
Place Marketing and Temporality - Routledge Focus on Business and Management
Gary Warnaby
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de diciembre de 2025 |
| ISBN13 | 9781032689838 |
| Editores | Taylor & Francis Ltd |
| Páginas | 84 |
| Dimensiones | 138 × 215 × 8 mm · 132 g |
| Lengua | Inglés |