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Strategic Media Planning and Buying: Integration of Traditional and Digital Media Rathore, Basant (Sr. Vice President at Jagran Group, India)
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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Rathore, Basant (Sr. Vice President at Jagran Group, India)
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
344 pages, 77 Tables, black and white; 65 Line drawings, black and white; 14 Halftones, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2024 |
| ISBN13 | 9781032724577 |
| Editores | Taylor & Francis Ltd |
| Páginas | 420 |
| Dimensiones | 234 × 156 × 26 mm · 664 g |
| Lengua | Inglés |
