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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.
312 pages, 4 Tables, black and white; 22 Line drawings, black and white; 5 Halftones, black and whit
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de diciembre de 2024 |
| ISBN13 | 9781032748917 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 20 mm · 620 g |
| Lengua | Inglés |
| Editor | Choudhury, Debdutta (Woxsen University, India) |
| Editor | K, Hemachandran (Woxsen University, Hyderabad, India) |
| Editor | Rodriguez, Raul Villamarin (Woxsen Univ.) |
| Editor | T, Revathi (Woxsen University, India) |
| Editor | Wise, Jorge A. (CETYS Universidad, Mexico) |
