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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development Alexander Godulla-Linjuan Rita Men
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
Alexander Godulla-Linjuan Rita Men
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.
244 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de junio de 2024 |
| ISBN13 | 9781032770734 |
| Editores | Taylor & Francis Ltd |
| Páginas | 244 |
| Dimensiones | 150 × 220 × 20 mm · 640 g |
| Lengua | Inglés |
| Editor | Godulla, Alexander (Leipzig University, Germany) |
| Editor | Men, Linjuan Rita (University of Florida, U.S.A.) |
