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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology
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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2026 |
| ISBN13 | 9781032794471 |
| Editores | Taylor & Francis Ltd |
| Páginas | 310 |
| Dimensiones | 164 × 242 × 24 mm · 624 g |
| Lengua | Inglés |
| Editor | Andreassen, Tor W. |
| Editor | Kurtmollaiev, Seidali |
| Editor | Lervik-Olsen, Line |
