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The Routledge Companion to Social Media Influencers - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Social Media Influencers - Routledge Companions in Marketing, Advertising and Communication
Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de junio de 2026 |
| ISBN13 | 9781032830070 |
| Editores | Taylor & Francis Ltd |
| Páginas | 450 |
| Dimensiones | 253 × 181 × 31 mm · 982 g |
| Lengua | Inglés |
| Editor | Borchers, Nils S. (Universitat Tubingen) |
| Editor | Hudders, Liselot |
| Editor | Wellman, Mariah L. |
