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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Roddy Mullin
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde
330 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2024 |
| ISBN13 | 9781032837468 |
| Editores | Taylor & Francis Ltd |
| Páginas | 328 |
| Dimensiones | 150 × 220 × 10 mm · 760 g |
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