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The Psychology of Marketing: Cross-Cultural Perspectives Gerhard Raab
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The Psychology of Marketing: Cross-Cultural Perspectives
Gerhard Raab
Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr
414 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2024 |
| ISBN13 | 9781032838243 |
| Editores | Taylor & Francis Ltd |
| Páginas | 412 |
| Dimensiones | 246 × 175 × 26 mm · 732 g |
![Cover for Gerhard Raab · Marktpsychologie: Grundlagen und Anwendung (Paperback Book) [5. Auflage 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/871/9783658376871.jpg?gerhard-raab-2022-marktpsychologie-grundlagen-und-anwendung-paperback-book&class=scaled&v=1694717282)
![Cover for Gerhard Raab · Methoden der Marketing-Forschung: Grundlagen und Praxisbeispiele (Paperback Book) [3., überarb. u. erw. Auflage 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/805/9783658148805.jpg?gerhard-raab-2018-methoden-der-marketing-forschung-grundlagen-und-praxisbeispiele-paperback-book&class=scaled&v=1600284844)
![Cover for Gerhard Raab · Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen (Paperback Book) [3. Auflage 2013 edition] (2013)](https://imusic.b-cdn.net/images/item/original/725/9783834925725.jpg?gerhard-raab-2013-neuromarketing-grundlagen-erkenntnisse-anwendungen-paperback-book&class=scaled&v=1408607372)
