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Fashion Advertising and Public Relations: A Historical and Sociological Perspective - Mastering Fashion Management Topic-Rutherford, Martina (Leeds Beckett University, UK.)
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Fashion Advertising and Public Relations: A Historical and Sociological Perspective - Mastering Fashion Management
Topic-Rutherford, Martina (Leeds Beckett University, UK.)
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2026 |
| ISBN13 | 9781032848068 |
| Editores | Taylor & Francis Ltd |
| Páginas | 274 |
| Dimensiones | 150 × 220 × 20 mm · 690 g |
