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Marketing Communication in African Languages - Routledge African Media, Culture and Communication Studies
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Marketing Communication in African Languages - Routledge African Media, Culture and Communication Studies
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book will interest scholars of media, journalism, communication, social media and culture.
298 pages, 10 Tables, black and white; 12 Line drawings, black and white; 1 Halftones, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de diciembre de 2024 |
| ISBN13 | 9781032852638 |
| Editores | Taylor & Francis Ltd |
| Páginas | 314 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
| Editor | Oyesomi, Kehinde |
| Editor | Salawu, Abiodun (North-West University, South Africa) |
