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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank Chris Rowley-Ingyu Oh-Gerhard Kling
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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank
Chris Rowley-Ingyu Oh-Gerhard Kling
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.
194 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de octubre de 2024 |
| ISBN13 | 9781032856704 |
| Editores | Taylor & Francis Ltd |
| Páginas | 204 |
| Dimensiones | 150 × 220 × 20 mm · 540 g |
| Lengua | Inglés |
| Editor | Kling, Gerhard |
| Editor | Oh, Ingyu (Kansai Gaidai University, Osaka, Japan) |
| Editor | Rowley, Chris (Cass Business School, City University UK, and Griffith Business School, Griffith University, Australia) |
