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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank
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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de mayo de 2026 |
| ISBN13 | 9781032856711 |
| Editores | Taylor & Francis Ltd |
| Páginas | 204 |
| Dimensiones | 150 × 220 × 10 mm · 400 g |
| Editor | Kling, Gerhard |
| Editor | Oh, Ingyu (Kansai Gaidai University, Osaka, Japan) |
| Editor | Rowley, Chris (Cass Business School, City University UK, and Griffith Business School, Griffith University, Australia) |
