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Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology - Routledge Studies in the Fashion Industry Huifeng Bai-Vito Tassiello
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Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology - Routledge Studies in the Fashion Industry
Huifeng Bai-Vito Tassiello
This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2026 |
| ISBN13 | 9781032857640 |
| Editores | Taylor & Francis Ltd |
| Páginas | 262 |
| Dimensiones | 243 × 165 × 22 mm · 586 g |
| Lengua | Inglés |
| Editor | Bai, Huifeng |
| Editor | Tassiello, Vito |
