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Political Marketing on Social and Mobile Media: Remaking the Paradigm? - Routledge Studies in Media, Communication, and Politics
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Political Marketing on Social and Mobile Media: Remaking the Paradigm? - Routledge Studies in Media, Communication, and Politics
This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de septiembre de 2025 |
| ISBN13 | 9781032875224 |
| Editores | Taylor & Francis Ltd |
| Páginas | 170 |
| Dimensiones | 150 × 220 × 20 mm · 500 g |
| Lengua | Inglés |
| Editor | Smith, Melissa M. (Mississippi University for Women, USA) |
