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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management
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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de julio de 2026 |
| ISBN13 | 9781032907208 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 150 × 220 × 10 mm · 500 g |
| Editor | Abidin, Crystal |
| Editor | Drenten, Jenna |
| Editor | Gurrieri, Lauren |
