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Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management
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Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 2025 |
| ISBN13 | 9781032908977 |
| Editores | Taylor & Francis Ltd |
| Páginas | 172 |
| Dimensiones | 150 × 220 × 20 mm · 500 g |
| Lengua | Inglés |
| Editor | Heath, Teresa |
| Editor | Moufahim, Mona |
| Editor | O’Malley, Lisa |
