Recomienda este artículo a tus amigos:
Green Advertising and the Reluctant Consumer
Precio
Mex$ 1.186
sin IVA
Pedido desde almacén remoto
Entrega prevista 11 - 27 de ago.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
146 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de octubre de 2024 |
| ISBN13 | 9781032930145 |
| Editores | Taylor & Francis Ltd |
| Páginas | 146 |
| Dimensiones | 208 × 279 × 12 mm · 372 g |
| Lengua | Inglés |
| Editor | Atkinson, Lucy |
| Editor | Sheehan, Kim |
