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Strategic Brand Management: Surviving the Competitive Environment Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
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Strategic Brand Management: Surviving the Competitive Environment
Baisya, Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de octubre de 2026 |
| ISBN13 | 9781032947457 |
| Editores | Taylor & Francis Ltd |
| Páginas | 318 |
| Dimensiones | 150 × 220 × 20 mm · 800 g |
