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Strategic City Branding: Insights from Asian Cities Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities
Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de julio de 2026 |
| ISBN13 | 9781032959191 |
| Editores | Taylor & Francis Ltd |
| Páginas | 152 |
| Dimensiones | 150 × 220 × 10 mm · 310 g |