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The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication Cairnduff, Samuel (Australia)
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The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication
Cairnduff, Samuel (Australia)
This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de julio de 2026 |
| ISBN13 | 9781032960296 |
| Editores | Taylor & Francis Ltd |
| Páginas | 430 |
| Dimensiones | 236 × 155 × 31 mm · 678 g |
