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Doing Marketing Research: Alternative Methods for Market Sensing Alison Lawson-Charles Hancock 2.º edición
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Doing Marketing Research: Alternative Methods for Market Sensing
Alison Lawson-Charles Hancock
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
280 pages, 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2025 |
| ISBN13 | 9781032972244 |
| Editores | Taylor & Francis Ltd |
| Páginas | 250 |
| Dimensiones | 245 × 174 × 19 mm · 466 g |
| Editor | Hancock, Charles |
| Editor | Lawson, Alison (University of Derby, UK) |
