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Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing - Routledge Studies in Marketing Michele Corengia
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Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing - Routledge Studies in Marketing
Michele Corengia
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de diciembre de 2025 |
| ISBN13 | 9781032972350 |
| Editores | Taylor & Francis Ltd |
| Páginas | 208 |
| Dimensiones | 150 × 220 × 20 mm · 560 g |
| Lengua | Inglés |
