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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de junio de 2026 |
| ISBN13 | 9781032974422 |
| Editores | Taylor & Francis Ltd |
| Páginas | 170 |
| Dimensiones | 246 × 173 × 19 mm · 338 g |
| Editor | Mills, Adam J. |
