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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective Erdogan Koc 2.º edición
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective
Erdogan Koc
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de agosto de 2025 |
| ISBN13 | 9781032989006 |
| Editores | Taylor & Francis Ltd |
| Páginas | 398 |
| Dimensiones | 150 × 220 × 20 mm · 1,02 kg |
| Lengua | Inglés |