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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing Athanasia Daskalopoulou-Natalia Yannopoulou
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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
Athanasia Daskalopoulou-Natalia Yannopoulou
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
136 pages, 7 Line drawings, black and white; 7 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de abril de 2025 |
| ISBN13 | 9781032994901 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 246 × 174 × 14 mm · 274 g |
| Editor | Daskalopoulou, Athanasia (University of Liverpool, UK) |
| Editor | Yannopoulou, Natalia |
