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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
136 pages, 7 Line drawings, black and white; 7 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de abril de 2025 |
| ISBN13 | 9781032994918 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 20 mm · 440 g |
| Lengua | Inglés |
| Editor | Daskalopoulou, Athanasia (University of Liverpool, UK) |
| Editor | Yannopoulou, Natalia |
