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Digital Business: AI, Strategy, Management & Transformation Annmarie Hanlon
Digital Business: AI, Strategy, Management & Transformation
Annmarie Hanlon
Digital business is no longer just a marketing buzzword - it is the strategic backbone of the modern organisation. This second edition of Digital Business by best-selling author Annmarie Hanlon provides a comprehensive, business-first guide to digital strategy. Integrating the well-recognised Business Model Canvas throughout, the book offers a clear, actionable framework for navigating digital change in the era of AI.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 10 de abril de 2027 |
| ISBN13 | 9781036243715 |
| Editores | SAGE Publications |
| Dimensiones | 150 × 220 × 10 mm · 250 g (Peso (estimado)) |
| Lengua | Inglés |