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Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing
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Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing
This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insights for marketing practitioners.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 25 de enero de 2027 |
| ISBN13 | 9781041001584 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 150 × 220 × 20 mm · 438 g (Peso (estimado)) |
| Editor | Dineva, Denitsa |
| Editor | Lee, Zoe |
| Editor | Mangio, Federico |
