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B2B Marketing and Sustainability: The Human Side of Business Relationships - Routledge Advances in Management and Business Studies
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B2B Marketing and Sustainability: The Human Side of Business Relationships - Routledge Advances in Management and Business Studies
This book explores the human side of sustainability in business-to-business marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems. It will be of interest to researchers, academics, students and practitioners in B2B marketing, business relationships and networks, and sustainability.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 3 de febrero de 2027 |
| ISBN13 | 9781041031352 |
| Editores | Taylor & Francis Ltd |
| Páginas | 356 |
| Dimensiones | 150 × 220 × 20 mm · 567 g (Peso (estimado)) |
| Editor | Cantu, Chiara |
| Editor | Haaja, Eini |
| Editor | Ivanova-Gongne, Maria (Abo Akademi University, Finland.) |
| Editor | Ojansivu, Ilkka |
| Editor | Tzannis, Alessandra |
