Recomienda este artículo a tus amigos:
The Communal Consumption Experience: Ritual, Exchange and the Business of Connection
The Communal Consumption Experience: Ritual, Exchange and the Business of Connection
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de junio de 2025 |
| ISBN13 | 9781041048886 |
| Editores | Taylor & Francis Ltd |
| Páginas | 98 |
| Dimensiones | 150 × 220 × 20 mm · 360 g |
| Lengua | Inglés |
| Editor | Bauer, Brittney C. |
| Editor | Mills, Adam J. |