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International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs - Routledge Studies in Marketing Mateja Bodlaj
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International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs - Routledge Studies in Marketing
Mateja Bodlaj
This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de julio de 2026 |
| ISBN13 | 9781041088806 |
| Editores | Taylor & Francis Ltd |
| Páginas | 208 |
| Dimensiones | 150 × 220 × 20 mm · 560 g |
