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The K-Pop Content Strategy: Marketing Models for Creative Success - Routledge Focus on Business and Management Dominique Falla
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The K-Pop Content Strategy: Marketing Models for Creative Success - Routledge Focus on Business and Management
Dominique Falla
This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de julio de 2026 |
| ISBN13 | 9781041090182 |
| Editores | Taylor & Francis Ltd |
| Páginas | 136 |
| Dimensiones | 150 × 220 × 20 mm · 430 g |
