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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de noviembre de 2025 |
| ISBN13 | 9781041096122 |
| Editores | Taylor & Francis Ltd |
| Páginas | 436 |
| Dimensiones | 245 × 173 × 26 mm · 900 g |
