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The Marketing Turn: Advertising and Consumption in the Neoliberal Era - Routledge Research in Consumer Culture
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The Marketing Turn: Advertising and Consumption in the Neoliberal Era - Routledge Research in Consumer Culture
This book introduces the concept of the ‘marketing turn’ to the history of marketing and consumption in the late twentieth century, a period which has, until now, not been the subject of comprehensive historical analysis. It will appeal to scholars and students of twentieth-century history of marketing, consumption, media and business.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 5 de marzo de 2027 |
| ISBN13 | 9781041115618 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 20 mm · 585 g (Peso (estimado)) |
| Editor | Arnberg, Klara |
| Editor | Astrom Rudberg, Elin |
